What is SEO? This acronym stands for Search Engine Optimization. I’m sure you’re still thinking to yourself “I mean yea, of course, but what does it really mean?!” Well in short, it’s the process of making sure that your website is set up to be found by those that are searching for it on a search engine. It’s the organic or non-paid ad approach to getting traffic to your website. Which is always what you want!
There are many ways that you can approach your SEO plan. Ways that are in depth, technical and beneficial but in the long run can be expensive. Now, I’m not saying it’s not a good investment because at the end of the day, driving traffic to your website is the ultimate goal. Having a proper SEO plan is valuable and absolutely worth the investment.
However, there are ways to get the ball rolling to make sure that you are set up right away when your site goes live. These options are not only FREE but are essential to being found online.
These 5 easy ways will IMMEDIATELY improve your odds of being found by people that are looking for you. Keep in mind how you would search for something on Google or Bing.
1. TAG (Metadata)
Each page on your site has areas that search engines use to find topics. They use titles, descriptions and keywords. Use proper titles and descriptions for each page that ties to your business. Pair them with keywords (words people would use to search for you on a search engine) throughout the site to increase your chance of being found.
2. Publish Relevant Content
You want to draw consistent visitors to your website to improve your search ranking. The quickest way to do so is to have quality content that ties into the service you provide.
3. Update Content Regularly
Constantly monitor your content to see what works and update it consistently. Search engines will love it!
4. ALT TAGS (Media)
Add searchable words to each image and video you have on your site. Alt tags allow potential clients or customers the opportunity to locate your website, which is the goal!
5. Use Quality Links
Use a phrase like “The Truth About SEO” rather than “Click here for more information about SEO.” This maximizes the “keyword” approach to improve your chances of being found.
If you are able to accomplish these 5 easy steps, you will put you and your website in a great starting position towards success!