• Matt Anderson

Engagement, It's a Two Way Street

So you have a social media account that has grown stagnant with followers and not many people are interacting with your content. You feel like you’re making great content and it’s even aimed at your business objectives, so what gives?! We get a lot of people asking how to grow their following and engagement with their posts. There is no doubt that creating great content can help with these areas,

but what if nobody saw it? One of the first things you need to look at is yourself. Are you engaging with other posts as your business?

This thought can be applied no matter what social media platform you are using whether it’s Facebook, Twitter, Instagram, etc. People like companies or other people that engage with them, it’s the social part of social media!

You shouldn’t feel like this has to be something that takes up a lot of time either. You can do a lot of this quickly from your phone...if you have it organized correctly. Twitter, for example, can get overwhelming with the amount of people you follow and what they are posting. So, I recommend that you get organized using Twitter lists.

Think of customers, influencers or topics that you’d want to look at by itself and add it to a list. Now, when you’re out walking the dog or sitting in a waiting room, you can easily pull up that list, look through it, and start liking, retweeting or commenting on posts relevant to you and your business in no time at all.

When it comes to Instagram, you may not have lists. But you can search for certain hashtags relevant to your business or you can even search by location. If you’re a local business, start by searching for posts in the city that you’re located in. Try to find other people or businesses posting about things that your company would be involved in. Then start liking, commenting or following them!