Many small businesses (and some larger businesses) view social media as somewhat daunting. Maybe even as another checklist item on their list of things to do. They are right, to some extent. Social media today is like websites were in the late 1990s – everyone expects you to have a presence. But, tackling the online beast doesn’t have to be complicated, or even scary.
In this series of blog posts, we’ll cover five simple steps to social media marketing that will get you started. You’ll realize it’s not just another item to check off your list. It should be thought out with strategy for your brand. After all, it is the most instant form of public relations in today’s society. But you can do this with a little bit of time and effort.
Taking the First Step
Before you dive in headfirst, take a look at your audience and what platforms they are using. You know your business best. Are your customers younger and spending time on Instagram? Are you a B2B company with executives that spend more time on Facebook or LinkedIn? Are they interacting and influencing audiences on Twitter?
Answer these questions about your audience, look at the amount of time you have to dedicate to social media accounts, and then make your choice of where to start. Build your profile on these platforms. Tell people who you are.
Start following others. Follow industry-related accounts to keep up with the trends. Follow competitor accounts to see what others are doing and to know what you’re up against. You may already know your competitors, but this will help you keep up to date on things they are sharing with the world. Follow other local business accounts to build community with other business owners.
Don’t be afraid to invite family and friends to follow your business accounts. Having those connections like and share your posts will help amplify your message. You never know who might become a customer simply by seeing a post. People are all over social media, so you need to do what you can to get your message spread far and wide across the digital space.