Okay, you’ve done all the planning and acting. Now, it’s time to adjust. The second fault in the “set it and forget it” approach to social media is never looking at what is working and what isn’t. If you don’t know what’s performing better, you’ll never know to start doing more of that content. And, likewise, if something is performing poorly, you’ll never know that you should stop using your precious time in that manner.
Analyze and Adjust
Look at your metrics on whatever platform you’re using. Facebook, Instagram and Twitter have great native metrics for you to analyze at no extra cost. Dig in and adjust your posts and strategy based on what you find.
Maybe you’ll find you need to post at 8am instead of 2pm to better connect with your audience. Or maybe your audience is reacting much better to your quick video stories than your text-heavy posts. Build in time to analyze your metrics and adjust your strategy during that hour or two per week you’ve already set aside for scheduling your posts. You’ll be happier with your efforts and see better results in the long run.
Following these 5 simple steps will get you on your way to social media marketing success! You’ll need to give it some time. Rome wasn’t built in a day. Likewise, your social success can take some time. Give yourself a steady strategy and execute for at least 3 months before you start seeing your best results. Good luck!