• Matt Anderson

The Unfiltered Picture of Instagram for Business


You know Instagram, one of the most popular social media platforms, especially for the under 25 crowd. You’ve got your business rolling and are looking to maximize your exposure on all of the social platforms. Because, as we preach, you need to go where your audience is and connect with them in their preferred way. But how do you use Instagram for your business?


The straightforward approach is to grab some great images of your products or services, use a few relevant hashtags (less than 10, according to recent research), narrow your filter use to a couple that reflect your business and click the share button. Boom. Presence on Instagram created. Make sure you’re using an Instagram business account and get 100 followers and you’ve unlocked the world of analytics for your account as well.


The next steps would be engagement. It’s called SOCIAL media, not PASSIVE media. In 10 minutes per day, you can hop on Instagram and search for relevant business accounts, hashtags for your business, and see what your competitors are doing. Then engage with those posts. Comment on five posts that you like within those hashtags that make sense for you. It’s called engaging with your potential customer audience and it can grow your Instagram account popularity and relevance in your market.


Okay, those are the very basics. We haven’t talked about stories, links in stories, links in bios or other uses beyond a pretty photo. Let’s get into that right away.


Instagram stories provide short-term, 24-hour content that users are taking advantage of to share thing