Good Spirits, Fine Wine and Liquor

Objective: Good Spirits Fine Wine & Liquor, located in Sioux Falls, South Dakota, sought to build a website that could effectively showcase new products, events, and general information, while also offering newsletters and other updates. The primary goal was to create a site that the client could easily edit and update regularly without needing external assistance.

Approach: The design approach was to replicate the site’s existing theme, as the client was satisfied with their previous platform’s aesthetic. However, I made modern updates and changes to enhance usability and ensure that the site could be easily edited and updated. This involved streamlining the design for easier management while maintaining the look and feel that the client loved.

Design Elements: The design theme was kept elegant and high-end, reflecting the upscale nature of Good Spirits' offerings. The website conveyed the quality of the beverages and the expert knowledge available at their location, reinforcing the brand's reputation. The updates included subtle modern touches that made the site more user-friendly while preserving its sophisticated aesthetic.

User Experience (UX): The user experience was designed to be straightforward, with a mobile-friendly version that ensured excellent functionality for both end users and the client. The site allowed the client to quickly make updates and push out information, such as product launches and event details, efficiently. The streamlined UX also made it easy for customers to navigate and find the latest offerings.

Technical Details: The website was built on Wix, leveraging the platform’s comprehensive features to manage everything in one place. This included email marketing, newsletters, and large-scale data collection for product updates. The choice of Wix ensured that the client could independently manage the site with ease, benefiting from the platform’s robust tools.

Results & Impact: The updated website contributed to higher traffic, with regular updates allowing Good Spirits to be first to market with new product launches, often outpacing competitors. The site’s ability to quickly disseminate information gave the client a competitive edge in the regional market.

Collaboration & Feedback: Feedback from the client was very positive. After some initial training and support, the Good Spirits team was able to execute their campaigns flawlessly, utilizing the website to its full potential. The ease of use and functionality of the site met the client’s needs perfectly, resulting in a successful project outcome.