Nektr Digital Marketing

Objective: Nektr Marketing, operating out of Brookings and Sioux Falls, South Dakota, aimed to establish a robust online presence that would both inform potential clients of their services and connect them to the team for project execution. Additionally, the website needed to serve as an educational hub, providing users with valuable marketing skills to enhance their own businesses.

Approach: With a forward-thinking mindset, I designed the website to be both straightforward and comprehensive. The goal was to create a site that was ahead of the curve, offering depth in content while maintaining clarity in presentation. The focus was on delivering a seamless user experience that prioritized both the educational and service-oriented aspects of Nektr Marketing.

Design Elements: The website featured bright colors and simple fonts, allowing the message and services offered by Nektr Marketing to take center stage. One of the standout features was "The Hive," a dedicated section for educational and informative content, designed to be a source of pride for the brand. The design was crafted to ensure users could navigate effortlessly through the site, with a unique style that set it apart from other marketing websites.

User Experience (UX): I ensured that both the mobile and app versions of the site were user-friendly, promoting a sense of community around the Nektr brand. The design emphasized smooth navigation and usability, preventing the creative features from appearing clunky or overwhelming. This approach was crucial in maintaining user engagement and fostering a strong online community.

Technical Details: The website was built on the Wix platform, chosen for its flexibility and ease of use. One of the key considerations was setting up the platform to support future growth, including the ability to sell courses and host large-form content and videos. While there were no major technical challenges, planning for scalability was an important aspect of the project.

Results & Impact: Since its launch in 2017, the website has consistently attracted regular traffic and has served as a central hub for Nektr Marketing. The site has successfully supported the company’s growth, providing a platform for both client engagement and educational content, solidifying Nektr Marketing’s online presence.

Collaboration & Feedback: The project was guided by a clear vision to create a website that would be a key asset for Nektr Marketing. By focusing on both the present needs and future growth, the website has remained relevant and effective over the years. The ongoing traffic and use of the site underscore its success as a foundational tool for the business.