Sideline Productions

Objective: Sideline Productions, based in Brookings, South Dakota, needed a website that would effectively generate leads and help close deals for their media, video, and digital screen services. The primary goal was to create a platform that showcased their offerings prominently and encouraged potential clients to take action.

Approach: To align the website with Sideline Productions' business, I chose a design that reflected the darker colors of their media equipment, creating a cohesive and professional look. The focus was on highlighting their services and ensuring that the contact form for leads was immediately visible, making it easy for visitors to get in touch and request their services.

Design Elements: The website was designed to be video and image-heavy, utilizing Sideline Productions' extensive database of high-quality event images. These visuals were presented in a modern and streamlined manner, effectively showcasing what the company does. The design emphasized clarity and professionalism, ensuring that the services offered were at the forefront.

User Experience (UX): The user experience was kept simple and straightforward, with a mobile-friendly design that ensured easy navigation. The site was deliberately free of unnecessary bells and whistles, allowing visitors to focus on the core offerings and quickly find the information they needed. This approach made the site user-friendly and accessible to a broad audience.

Technical Details: The website was built on Wix, a platform chosen for its flexibility and ease of use, allowing Sideline Productions to make updates and changes as they grew. This decision ensured that the site could evolve alongside the company, remaining relevant and functional over time.

Results & Impact: Sideline Productions has been using the site since 2016 and has been consistently satisfied with its performance. The website has effectively supported their lead generation and deal-closing processes, contributing to the growth of their business.

Collaboration & Feedback: The feedback from Sideline Productions was very positive, with the client expressing satisfaction with both the design and functionality of the website. The site has been well-received and continues to serve as a key tool in their business operations.