SunTrust Benefit Solutions

Objective: SunTrust Benefit Solutions, located in the San Diego, California area, needed a website that effectively conveyed the intricate legal details of the trust they use to operate their benefit packages. Additionally, the site required a private "members-only" section where the team could securely communicate and discuss client business.

Approach: The design strategy centered around capturing the essence of Southern California, using the brand’s identity to create a welcoming and trustworthy online space for businesses. The website was designed to be business professional with a modern twist, ensuring it was not only informative but also visually engaging. The goal was to make the site a place where businesses felt confident bringing their money and entrusting it with SunTrust.

Design Elements: The website featured a business professional theme infused with a modern "pop," achieved through the use of bright colors and compelling imagery that complemented the carefully crafted copy. This design approach was intended to tell SunTrust's story in a way that resonated with the local region and its target audience, while also reflecting the professionalism and reliability of the company.

User Experience (UX): Given the primary user demographic of 40-65 years old, the site was meticulously optimized for mobile devices and designed with straightforward navigation in mind. Special attention was given to the "members-only" section, ensuring it was easy to access and use, allowing the SunTrust team to communicate efficiently and securely. The overall user experience was tailored to be intuitive and accessible for all users.

Technical Details: The website was built on Wix, chosen for its ease of use and its ability to support a membership platform effectively. The platform provided the necessary tools to implement a secure and user-friendly "members-only" section, fulfilling the client’s requirements for private communication and document sharing.

Results & Impact: The website has received positive feedback and has successfully met the client’s needs. The site is set to launch shortly, and it is expected to serve as a reliable platform for conveying critical information and facilitating secure team communication.

Collaboration & Feedback: The project was driven by a clear vision to create a professional yet inviting website that would resonate with SunTrust's target audience. The positive response from the client indicates that the design and functionality effectively captured the desired Southern California vibe while meeting all operational requirements.