Ty Eschendbaum Foudnation

Objective: The Ty Eschenbaum Foundation, based in Brookings, South Dakota, required a website that would serve as a platform to showcase scholarships awarded to cancer-surviving high school students aiming to attend college. Additionally, the site needed to facilitate the management of all aspects of their events, including sign-ups, sales, communication, check-ins, and follow-ups during and after events.

Approach: The approach focused on delivering a clear and concise message that resonated with the foundation's mission. Special emphasis was placed on the functionality of the event portals, ensuring that the website could effectively handle all aspects of event management while also highlighting the inspirational stories of scholarship recipients.

Design Elements: The overall theme of the website was warm, welcoming, and inspirational, reflecting the foundation’s compassionate mission. The design was approachable, aiming to create an emotional connection with visitors while also making it easy for users to engage with the foundation’s events and initiatives.

User Experience (UX): The user experience was designed to be straightforward, ensuring that all of the client’s primary goals could be accomplished easily. The site was mobile-friendly and allowed for seamless updates, making it simple to add new events as they were scheduled. The UX was crafted to ensure that users could quickly navigate the site and complete necessary actions, whether signing up for an event or learning more about the foundation’s scholarships.

Technical Details: The website was built on Wix, chosen for its all-in-one capabilities. The platform enabled the foundation to manage marketing, sales, and event execution from a single dashboard. This setup ensured that events could be organized and run smoothly, with all necessary tools and features readily accessible.

Results & Impact: The website has driven massive traffic and regularly contributed to sold-out events. Since its launch in 2021, the site has been instrumental in helping the Ty Eschenbaum Foundation raise significant funds for their charitable causes, showcasing the success of both their events and their scholarship program.

Collaboration & Feedback: The client has been very pleased with the website's performance and its ability to support their mission. The site continues to operate successfully, generating large sales numbers that allow the foundation to maximize its fundraising efforts for cancer survivors.