The objective is simple:
Create a website that allows for business operations, information and the ability to streamline workloads for Jeff Becker. We also want to tell your story through design and information within your new website.
Objective Details
When designing your website we want your brand to come alive! From the imagery to the message, we want a modern traditional feel that conveys the business message and the story efficiently. We will also tie together all of the pieces of a CRM, Bookings and Financial options together so that the website not only tells your story but allows you to operate your day to day logistics as well.
Your New Website
Having re-designed websites in many different industries, we know what is needed and what can be left out. There are several components to your site which would benefit you greatly.
Some we have talked about in our initial meeting. Others we will develop with your new website design platform.
Content for the Site
HOMEPAGE Solid call to action spread through the homepage attracting potential clients. These are your "cash registers" and they need to be clear and concise. We will also use this as a one page navigation showing your services, testimonials, about you and more. Clean, simple and eye catching.
ABOUT We suggest having something that tells your story. Something people can get to know you with. Whether it's a few paragraphs on a page or a video that shows your experience. We want people to connect with you as you explain who you are and why you do what you do.
SERVICES Not only will your available options be easily accessible on your homepage, we will also have a place for more detail in regards to each individual service as well. While a call to action will be present on the homepage, we will also have one on each individual service page so you can close potential leads even if they deep dive your site!
CALL TO ACTION We'll strategically place previously mentioned"cash registers" throughout your site driving potential clients to a place they can purchase/book services you want them to seamlessly. Whatever is decided as a tagline, or statement can also be converted to a call to action as to remain branded throughout your site. We can discuss these further but know they are top of mind as your site is designed.
COMMUNITY
We will build out your membership community options so that when can start to offer someplace people get get added value from you at the tap of a button on their phones. Having this option allows you another vehicle for potential bookings or to just plain old communicate with new and existing clients. We can also offer specific services that require a membership such as video libraries for coaching options and more.
EVENTS
Having the ability to schedule online webinars or in person events will drastically increase your service offerings moving forward. We will make sure that this is built out on the back end so that when you create an event, we can link it to anything we want moving forward. You will also be able to accept registrations and/or sell tickets for that event.
TO NOTE:
Within your investment (proposal design fee) section, you will notice the fee for yearly subscription to Wix. This may vary with in site discounts and long term multiple year discounts as well. This subscription was chosen because it allows you to accept payments with your site moving forward and a larger storage amount with additional features you don't get with the Business Basic. Ascend by Wix is your CRM for email marketing, automations, workflows etc... This is in addition to your premium subscription and also may vary with discounts. Can be upgraded at a prorated fee whenever you need more as well! Domain fee will also vary based on first year free and multiple years discounts as well. Both subscription and domain fees are subject to tax.
REST EASY, all of our website designs are 'Responsive' Computer, Tablet or Mobile - it will look fantastic!
Processes & Timescales
Step 1 Design interview
We need to get to the bottom of who you are, what you stand for and who you stand beside.
Only then can we begin to create a design that portrays the value you offer in a way that resonates with the people who matter: the people you want to do business with. *WE ALREADY KNOW WHAT YOUR GOALS ARE HERE, TRANSFER YOUR WEBSITE DESIGN OVER TO A NEW PLATFORM. YOU CAN DISREGARD THIS STEP
Step 2 Design presentation
Three new design concepts will be designed. Naturally there will be a common theme but we try to think outside the box and come up with something that isn't obvious. This is often where the best ideas come from.
We'll go through these options and decide which direction to take and any adjustments. *SINCE WE WILL BE JUST MAKING SURE THAT YOUR DATA IS TRANSFERRED AS YOUR CURRENT SITE IS, YOU CAN DISREGARD THIS SECTION
Step 3 Website content
Now we have your design locked-in, we can begin to construct the website. Our copywriter will be in touch with you to help put your ideas down through the "voice" of your new brand. DISREGARD
Any photos will need to be gathered at this stage via Google Drive. We will reach out to you more about this as we get close to start date.
Step 4 Website build
Using everything we've gathered, your website is built. Once it's done, we'll present it to you and go through the details in accordance with the objectives originally set.
Any amends are made at this stage.
Step 5 Launch
The launch process is a carefully considered one. We need to ensure email addresses don't go down, the site doesn't have any downtime, any old links are re-directed to the new pages and several other things.
This is something we've done hundreds of times before.
We operate to a checklist which we've curated over the years and it's not failed us once.
We always launch late on a Friday night to give us the best chance of getting any issues ironed out.
You can sleep easy knowing we'll be on-call over your launch weekend to ensure everything goes according to plan.
In total, it will take us between weeks to get your website live.
2-4
ESTIMATED START DATE:
Your Investment
Strategy
Our pricing is structured to fit within your budget.
Our strategy for this is two-fold:
1. We don't take on every client. We've become very good at assessing whether we can help companies and we are very excited about helping you.
2. We truly believe in helping those that want to find success in the use of their website.
The Cost
Below you can find the one-off cost of our web design services.
100% is paid upon completion of your website.
Design:
Website design, 2 rounds of edits, backend business setup, initial SEO and training for offboarding
$2000
Platform:
Wix Business Unlimited (Yearly cost for hosting your website) Ascend Basic (CRM at $120/year) Domain hosting will be $20 additional per year to this fee
$420
Addons:
*The Design fee is a one time cost. However, the Platform fee will recur yearly and may vary based on discounts, subscription duration etc. And add ons are billed as used.