The objective is simple:
Create a website that showcases your art but also allows for purchase of all pieces through the platform. We also want to show any art shows "events" through the website as well.
Objective Details
While we want the website to be another vehicle of expression for you art, we also want it to be the business end of your artwork. Allowing for purchases of art, communication with potential and past buyers, release dates for specific pieces, and event notifications, we can kill multiple birds with one stone with this platform.
Your New Website
Having re-designed websites in many different industries, we know what is needed and what can be left out. There are several components to your site which would benefit you greatly.
Some we have talked about in our initial meeting. Others we will develop with your new website design platform.
Content for the Site
HOMEPAGE We want to showcase featured artwork, upcoming events (showings) and information about who you are and why you became an artist. We want to have a modern look and feel with this homepage that guides people through your site and your work. We want the vibe to be a reflection of your art in a way that helps tell your story.
ABOUT Brief insight into who you are and your inspiration as an artist. This will be on it's own page with a link from the homepage as well.
PORTFOLIO This is the main focal point of your website. We have multiple options for you. An Ecommerce style shopping experience for purchase as well as an art studio/gallery feel to showcase your creations.
CALL TO ACTION We'll strategically place previously mentioned"cash registers" throughout your site driving potential customers to a place they can purchase your art from you seamlessly. We can discuss these further but know they are top of mind as your site is designed.
COMMUNITY
We will build out your membership community options so that when can start to offer a place people get get added value from you at the tap of a button on their phones via a mobile version of your site. Having this option allows you another vehicle for potential long term customers or to build your customer list by offering giveaways or discounts. We can also offer specific options that require a membership for special releases and one of a kind items to build a buzz around your work
EVENTS
Being able to offer ticket sales to special events or to show when you will be showing your art and where is important. Having this feature helps you to keep your current and potential customers in the loop.
TO NOTE:
Within your investment (proposal design fee) section, you will notice the fee for yearly subscription to Wix. This may vary with in site discounts and long term multiple year discounts. This subscription was chosen because it allows you to accept payments with your site moving forward. If you need a larger storage amount with additional features you don't get with the Business Basic, you can upgrade at any time! Ascend by Wix is your CRM for email marketing, automations, workflows, invoices etc... This is in addition to your premium subscription and also may vary with discounts. Can be upgraded at a prorated fee whenever you need more as well! Domain fee will also vary based on first year free and multiple years discounts as well. Both subscription and domain fees are subject to tax.
REST EASY, all of our website designs are 'Responsive' Computer, Tablet or Mobile - it will look fantastic!
Processes & Timescales
Step 1 Design interview
We need to get to the bottom of who you are, what you stand for and who you stand beside.
Only then can we begin to create a design that portrays the value you offer in a way that resonates with the people who matter: the people you want to do business with. *WE ALREADY KNOW WHAT YOUR GOALS ARE HERE, TRANSFER YOUR WEBSITE DESIGN OVER TO A NEW PLATFORM. YOU CAN DISREGARD THIS STEP
Step 2 Design presentation
Three new design concepts will be designed. Naturally there will be a common theme but we try to think outside the box and come up with something that isn't obvious. This is often where the best ideas come from.
We'll go through these options and decide which direction to take and any adjustments. *SINCE WE WILL BE JUST MAKING SURE THAT YOUR DATA IS TRANSFERRED AS YOUR CURRENT SITE IS, YOU CAN DISREGARD THIS SECTION
Step 3 Website content
Now we have your design locked-in, we can begin to construct the website. Our copywriter will be in touch with you to help put your ideas down through the "voice" of your new brand. DISREGARD
Any photos will need to be gathered at this stage via Google Drive. We will reach out to you more about this as we get close to start date.
Step 4 Website build
Using everything we've gathered, your website is built. Once it's done, we'll present it to you and go through the details in accordance with the objectives originally set.
Any amends are made at this stage.
Step 5 Launch
The launch process is a carefully considered one. We need to ensure email addresses don't go down, the site doesn't have any downtime, any old links are re-directed to the new pages and several other things.
This is something we've done hundreds of times before.
We operate to a checklist which we've curated over the years and it's not failed us once.
We always launch late on a Friday night to give us the best chance of getting any issues ironed out.
You can sleep easy knowing we'll be on-call over your launch weekend to ensure everything goes according to plan.
In total, it will take us between weeks to get your website live.
2-4
ESTIMATED START DATE:
Your Investment
Strategy
Our pricing is structured to fit within your budget.
Our strategy for this is two-fold:
1. We don't take on every client. We've become very good at assessing whether we can help companies and we are very excited about helping you.
2. We truly believe in helping those that want to find success in the use of their website.
The Cost
Below you can find the one-off cost of our web design services.
100% is paid upon completion of your website.
Design:
Website design, 2 rounds of edits, backend business setup, initial SEO and training for offboarding
$1300
Platform:
Wix Business Basic (Yearly cost for hosting your website)
$264
Addons:
Ascend Basic (CRM at $120/year) Domain hosting will be $20 additional per year to this fee
$140
*The Design fee is a one time cost. However, the Platform fee will recur yearly and may vary based on discounts, subscription duration etc. And add ons are billed as used.
Total:
$1704
