• Justin Ochsner

Facebook Hierarchy: Which post is best?

Updated: Apr 8, 2020

Social media today is like websites were in the late 1990s: everyone is expecting you to be there and will search for your business to learn more about your company. So, why are you using Facebook? Because, according to Pew Research Center, 68% of adults in America use Facebook. You’re just following your target audience and trying to get your message in front of them in a place where they are already spending their time.

Creating an organic post on your business Facebook page could include a video, link, photo or text. But which is the best option? Ultimately, it depends on what you’re content is and what you’re trying to accomplish, but following these guidelines will help you out.

Facebook has an algorithm that weighs certain posts higher than others. Due to the constant change in the world of technology, video and imagery will always get higher ratings than posts using only text. Text is still important, but pair it with a striking visual. And, if you can, include a video. Live video is even better.

So what is the hierarchy on Facebook?

  1. Live video

  2. Video

  3. Link with imagery

  4. Photos/Graphics