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Getting Started On Social Media: Part 3

First, you selected your platforms. Next, you gathered some digital assets. Now, it’s time to look at your strategy for posting. What will your posts look like? When will you be posting? Let’s answer those questions.

Create and Schedule Posts

You know your business and your message. It’s time to bring your branding and your culture into a digital post. Grab that picture or video, add your branding and craft your message. Keep your platform in mind and tell the world about yourself and your business.

One thing to keep in mind, not all of your posts need to be real-time as they happen. Save yourself time during your busy weeks by scheduling some of your posts ahead of time.

Pick a day of the week. Block off an hour or two of social media time. Sit down and schedule your posts. Facebook is great for scheduling options, including Instagram. Simply tie your Instagram account to your Facebook account and you can schedule to both accounts in Facebook’s Creator Studio. Other free tools such as Tweetdeck or Hootsuite allow you to schedule tweets on Twitter.

Find what is right for you, pull from the assets you’ve gathered and schedule based on your business strategy. Share branding, promotional, sale or behind-the-scenes messages. Share your story and what makes you great.

Don’t overload your channels. Spread out the messages and posts over the course of the week with 1 or 2 posts per platform per day. Leave time for those real-time posts that may pop up. Try this for a few weeks and don’t expect instant results. Social media can take time to build a following and generate results.

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