• Matt Anderson

Social Media Posting: Personal VS Business

For social media in general, what’s the difference between a personal account and a business account?

It’s fair to say that almost everyone is on social media today. Not just millennials, but people from all ages. If you’re reading this, I’m willing to bet that you are on social media in some way, shape or form - whether it’s Facebook, Twitter, Instagram, LinkedIn or Pinterest. So when you start to think about how to handle social media marketing for your business, it’s no doubt that you’re going to approach it from the experience you have from a personal account. You may even look back at your account and think about the types of posts that you’ve done that received the most attention from your friends in terms of likes, comments and shares. So,naturally, when you start thinking about what types of posts you should do for your business, you reflect on your experience.

If you like something or think it’s funny (like a meme), you share to your page expecting the same response that it did from your profile. And this may work. If you look closely at why you think it “works,” it’s because you have shares and likes. But have you ever really looked at this data?

Most of the time, if you find yourself in this thought process you’ll see that most of these shares/likes/comments are from either your personal account that you switched over to, your family or close friends. Maybe the reason for this is because you read online that the more likes, shares and comments your posts get, the more that Facebook, Twitter or Instagram will be likely to put that at the top of other people’s news feeds. So you think as soon as you post on your company page that you have to automatically switch over to your personal profile and like/comment/share accordingly.

This may help from time to time but if you do this every sing